Driving brand awareness and hotel bookings for MGM

MGM Resorts International planned to launch their second property in Macau in January 2018. With a 9.4% year-on-year growth of tourists in 2017, the number of hotel rooms in Macau is set to increase by 39% over the next few years*. MGM wanted to gain significant market share by increasing MGM Cotai's brand awareness and driving pre-bookings prior to the resort's launch.