Driving Brand Awareness and Hotel Bookings for MGM Travel

MGM Resorts International planned to launch their second property in Macau in January 2018. With a 9.4% year-on-year growth of tourists in 2017, the number of hotel rooms in Macau is set to increase by 39% over the next few years*. MGM wanted to gain significant market share by increasing MGM Cotai's brand awareness and driving pre-bookings prior to the resort's launch.



Strategy
[m]Insights, Contextual Targeting, First Party Data, Geo-Targeting, Mobile Location, Native, Retargeting, Rich Media Ad Format, Smart Search Retargeting, Third Party Data
Region
APAC
KPI
Brand Awareness, Conversions
Channel
Display, Mobile, Search
Market
Hong Kong
Type
PPT, Video
Vertical
Travel
Date
Q4 - 2017
Client
MGM
Submitted By
Jacqueline Goh