Driving Brand Awareness and Hotel Bookings for MGM Travel
MGM Resorts International planned to launch their second property in Macau in
January 2018. With a 9.4% year-on-year growth of tourists in 2017, the number of
hotel rooms in Macau is set to increase by 39% over the next few years*. MGM
wanted to gain significant market share by increasing MGM Cotai's brand
awareness and driving pre-bookings prior to the resort's launch.