Case Studies

Delivering measurable and accountable value for airline client

CHALLENGE

Since 2018, balancing performance, scale and media quality has been key and Xaxis has been delivering on the client's expectations. As their business evolved, Xaxis needed to find ways to deliver continuous growth and value for this airline client.

APPROACH

To enhance ROAS effectiveness even further, Xaxis wanted to test the hypothesis that increased level of media quality would drive better performance and deliver a more effective ROAS, despite potential increase in media pricing.

OUTCOME

As a result of this strategic and operational framework, the results were outstanding, delivering value and better ROAS for the client.

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